Phone: +44 20 3239 1399
London, United Kingdom
www.thinkdesignmanage.co.uk

WHAT I DO

I work at the intersection of service design and program management, integrating expertise beyond project management methodology in order to create a design-conducive and innovative environment that enables holistic service and customer experience design.

USING DESIGN THINKING & PROJECT MANAGEMENT

With Design Thinking at the core of my practices I work at the intersection of digital technologies and service design. Take a look at the process used when managing and delivering a design project. The design thinking program manager connects required resources with vision and objectives to make things happen using tools and methodologies mastered across the disciplines. From agile project management standards, operational excellence principles to design thinking, whether your project is large or small, the methods and processes set out below show how to deliver the desired results every time. Managing a design project is about more than briefing a design team. A first step is to create a design brief, understand a content of a business challenge or opportunity and the designated end-user group; their needs, expectations, behaviours.
THINK: DISCOVER
Combining empathy for the context of a problem, creativity in generation of insights and solutions, and rationality in analysing and fitting various solutions to a problem context. Design thinking is a human-centered approach to innovation that draws from the toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Its application at the first stage of any project can significantly shape project scope and its final business added value.

DESIGN
Design is a constantly evolving and dynamic discipline. The professionally trained designer applies intent to create the visual, material, spatial and digital environment, cognizant of the experiential, employing interdisciplinary and hybrid approaches to the theory and practice of design. During the design phase we look to completely understand the target user audience and how they will interact with the solution defined. Having a project manager experienced in co-creation and design thinking assures effective collaborative process where produced results bring maximum business value with user experience at the centre of a product or a solution.

DEVELOP
Design-led solutions are developed, iterated and tested. Key activities and objectives during the Develop stage are: user profiles, scenarios, role playing, service and interactions blueprinting, physical prototyping. It is crucial to engage at this stage wider stakeholder group and end users of a solution. Understanding of applied techniques and tools ensures development is managed in a timely, collaborative and effective manner and communicated to project stakeholders.


MANAGE DELIVERY & CHANGE
Designed product or service is developed, finalised and launched. The key activities and objectives during this stage are: implementation (including digital development), final testing, approval and launch; targets, evaluations and feedback loops. We launch a website or a service and reveal it to the world, but that’s not the end of the story… Effective team collaboration, as well as stakeholders and users engagement is a key role of a project manager in this phase. In addition, good understanding of the digital industry, available technologies, suppliers landscape ensures that a project manager can advise project sponsor or client on available options that bring the highest business value.


 

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How do you develop service design capability within a well established global organisation? Here’s more on the work delivered for The Coca-Cola Company.
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Reinventing Millennial Candidate Experience For One of the Most Desired Employers. A case study from one of the projects I was assigned to, on designing and developing web based immersive candidate assessment centre for KPMG. Read more...
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TURNING IDEAS INTO DESIGN PROJECTS AND MAKING IT HAPPEN

THINK-DESIGN-MANAGE represents my systematic approach to guide idea creation, problem solving and project execution in delivering business value and customer centric solutions. I work at the intersection of design thinking and project management, integrating expertise beyond traditional project management methodology in order to create a design-conducive and innovative environment. Design is a method of problem solving. It is a state of mind. It is an approach to a problem. Design is so many things, executed in many different ways, but the objective is always the same. Whether it is a blueprint, a clever UX, a communication tool, or a service – design can help solve a visual or a physical problem.

 

5250
SHOTS TAKEN

3650
COFFEES DRANK


63
PROJECTS DELIVERED

31
COUNTRIES VISITED

SHARING INSIGHTS & ARTICLES

'Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they did not really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they have had and synthesize new things. And the reason they were able to do that was that they have had more experiences or they have thought more about their experiences than other people.' In the Insights section you can explore more on design thinking, service design and delivered projects.

DELIVERING PROJECTS FOR GLOBAL BRANDS

Design and program management experience from large multinational corporations, NGOs, digital and design consultancies and design organisations.