What is Design? It’s about business. It’s about people. It’s about technology. It’s now about digital technology — which touches a lot of people.
And it’s now about a lot of people unlike yourself since it is in the millions of people. Because it involves so many people today, design responsibly.
Here are key observations from 2017 design in technology report:
- Design isn’t just about beauty; it’s about market relevance and meaningful results.
- The adoption of design-led thinking by companies is only growing.
- Increasing the designers needed in the tech industry requires rethinking education.
- Design thinking is moving into the curriculum at top business schools: Harvard, Berkeley, Stanford, Yale…
- Large consulting companies like McKinsey & Co and IBM have recently made appointments at their most senior levels for designers.
- Adopting an inclusive design approach expands a tech product’s total addressable market: By recognizing exclusion we can start to build empathy for people who interact with unwelcoming designs every day of their lives
- Chinese design in tech principles and practices are leading the world, but are often overlooked.
- Designers bring needed critical thinking for product and service development.
- Voice- and chat-based interfaces are grounded in mental models that don’t require a visual representation.
- Capital is being superseded by creativity and the ability to innovate — and therefore by human talents — as the most important factors of production.
- Work in the research labs from decades ago drives today’s startups across industries. Be aware.
- Top 10 words to describe the future of design relate to digital and interactive forms of design (study from AIGA design organisation)
Read the full Design in Technology report here.