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Digital technologies and consequently digital transformation reshapes every aspect of businesses today. The era of digital customer experience is here and is not limited to the business website servicing the needs of its customers. More and more companies are transforming themselves around the idea that their proposition value goes beyond their products and into the total …

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Using Lego as a design thinking artefact enhancing the experience and outputs from collaboration and co-creation! How is it that a child’s toy, has become a serious strategy tool used by some of the worlds best known organisations?

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  A customer journey map is a tool that helps to improve your customer experience by breaking down interactions with customers to specific points — from when you initially create awareness of your service or product to when they actively seek to research your brand, select one of your products or services, make a purchase …

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