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Global Service Design Conference in Madrid Global Service Design Conference in Madrid Source: International Service Design Network Source: International Service Design Network Source: International Service Design Network Source: International Service Design Network Source: International Service Design Network Source: International Service Design Network Global Service Design Conference in Madrid Source: International Service Design Network Global Service …

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Digital technologies and consequently digital transformation reshapes every aspect of businesses today. The era of digital customer experience is here and is not limited to the business website servicing the needs of its customers. More and more companies are transforming themselves around the idea that their proposition value goes beyond their products and into the total …

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Using Lego as a design thinking artefact enhancing the experience and outputs from collaboration and co-creation! How is it that a child’s toy, has become a serious strategy tool used by some of the worlds best known organisations?

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Banks aren’t getting disrupted by finch, they’re getting disrupted by customer expectations. Global enterprises (Apple, Google, Virgin, Philips, Amazon), social entrepreneurs. (Facebook, LinkedIn), and other innovators (IDEO, Fjord, EY Seren) have all used human-centered design (design thinking) to create solutions for many different types of challenges and business opportunities. Design thinking has been applied to …

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