Coca-Cola is one of the world’s most recognisable and valuable brands. Coca-Cola is also the most popular and biggest-selling soft drink in history. Created in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage at Jacob’s Pharmacy by mixing Coca-Cola syrup with carbonated water. Today The Coca-Cola Company is the world’s leading beverage company, refreshing consumers with more than 500 sparkling and still brands. The Company has the strongest portfolio of brands in the nonalcoholic beverage industry – now featuring 21 brands that generate more than $1 billion USD in annual retail sales.
In 2015 The Coca-Cola Company unseated Unilever from the top spot of the “most effective global marketer” category in the 2015 Effie Effectiveness Index. Coca-Cola also retained the No. 1 ranking in the index’s “most effective brands category” for the third straight year. Full story on Coca-Cola Journey site featuring a cover image from among my Coca-Cola photographs .
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie competitions around the world. Announced annually, it is the most comprehensive global ranking of marketing effectiveness.