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The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team …

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There are thousands of airlines but only very few have mastered the passengers’ end to end experience across their website, mobile apps, departure lounges, in-flight experience, in-flight entertainment and overall customer service. With my recent flight to Atlanta I had a chance to verify what I read and heard about Virgin Atlantic,  and experience first …

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Below there’s a link to the article I wrote for Design for Europe website, a case study on my recent work for The Coca-Cola Company. When Coca-Cola’s GBS moved its regional operations to Warsaw , it decided to take a fresh approach to the way the organisation provided services to The Coca-Cola Company and its partners. The idea was to treat …

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COCA-COLA NAMED TOP MARKETER AND TOP BRAND IN EFFIE EFFECTIVENESS INDEX Coca-Cola is one of the world’s most recognisable and valuable brands. Coca-Cola is also the most popular and biggest-selling soft drink in history. Created in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage at Jacob’s Pharmacy by mixing Coca-Cola syrup with …

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A space designed to perfectly complement the brand In late spring 2014, The Coca-Cola Company moved to its new London headquarter just off the Oxford street. It was not till very recently that I had a chance to visit this masterpiece design work that integrates branding strategy with exquisite interior design. A hand painted signage artwork by Acrylicize is greetings both employees …

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A video from the London based Design Council on the role design plays in product and service development – and how design can be used to increase the value of a brand. Brands such as Apple, Hollister, Jaguar,  Porsche, Google, Phillips, Coca-Cola or Qatar Airways are masters in generating a positive experience at every stage of experiencing …

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Leading Business by Design – qualitative research project from British Design Council that investigates the strategic use of design at senior levels in a sample of UK and global businesses. Scale, adaptability, agility and innovation. In today’s volatile and rapidly chaining world, these are essentials that every company needs to grow and to remain relevant. Service …

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For Years Brand Canada has been considered one of the top most valuable country brands. It appeals to travellers, businesses, immigrants, and contrary to its southern neighbour it does not conjure up any negative images. It’s nothing new for nations to care about image, but the past 10 -15 years represent a turning point in the …

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International outsourcing, new business parks and a candidature for the Winter Olympics – Poland’s second biggest city is emerging as one of the fastest growing hot spots in the world. Today it is the city’s potential for business that puts Krakow in the international spotlight, and there are clear signs that local authorities and businesses …

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OSLO BURSTS AS ONE OF THE FASTEST GROWING METROPOLIS BJTA1W Snow-covered houses in Tromso, Norway. Image shot 2010. Exact date unknown.   Oslo bursts as one of the fastest growing metropolis in Europe thanks to the wise use of its oil wealth. Norway has come a long way from being one of the poorer countries …

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